Forbes, Linda C. and Jermier, John M. (2010) The New Corporate Environmentalism and The Ecology of Commerce. Organization Environment. 23: 465. . . 100 years ago it may not have mattered how much we understood about business—what makes for healthy commerce—but today it does because I think that we can say in no uncertain terms that business is destroying the world.
. . . I don’t believe that there’s any choice about this. Either we see business as a restorative undertaking, or we, business people, will march the entire race to the undertaker. Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environmental and social degradation.
—Hawken (1992, pp. 94-95)
The NCE can be defined as rhetoric concerning the central role of business in achieving both economic growth and ecological rationality and as a guide for management that emphasizes voluntary, proactive control of environmental impacts in ways that exceed or go beyond environmental laws and regulatory compliance. (Jermier et al., 2006, p. 618)
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